Moving marketing from a cost to a profit centre
This week, I sat down with Stephen Knight, Founder and CEO of Pimento, to unpack how business can turn marketing from a cost into a profitable marketing driver. Some of my favourite takeaways from our conversation: ✅ The #1 mistake SMEs make when hiring marketing help, and how to avoid it. ✅ Why cutting brand […]
The Value Gap- Do or do not. There is no try
This week, I had the pleasure of discussing The Value Gap with Mark Jenkins, CEO of The Gap, a platform to help accountants, CFOs, and advisors turn their expertise into scalable value-driven services. Some of my personal highlights from the conversation include: ✅ Why clients struggle to see your worth. ✅ The sweet spot between […]
Marketing and Technology Driven Storytelling
This week, I had the pleasure of sitting down with Gerri Phillips, Co-Founder and Chief Experience Officer of Cue Gravity – a company that’s built its niche helping retailers tell their story successfully by blending the physical and the digital. Marketing and Technology Driven Storytelling. While Cue Gravity is already working with top-tier brands across […]
From Data to AI How Martech is Evolving
This week, I had a fascinating conversation with Rajeev Nandan, founder and CEO of Pierian, about the evolution of Marketing technology and the impact of AI on digital marketing strategies. From Data to AI How Martech is Evolving. We covered: ✅ The move from traditional marketing to AI-driven, data-led strategies. ✅ The transition from a […]
Effective Marketing Plans for Small Business Owners
In this one, I’m delighted to be joined by Helen Cox, a Chartered Marketer, and Founder of Helen Cox Marketing, a marketing consultancy specialising in advising professional service firms on their marketing and business development. In our wide ranging conversation, Helen and I cover all that you need to know about the benefits of effective […]
The Creative Commercial Challenge
🌟 Kicking off our new series, I’m thrilled to be in conversation with Ali Gray, the VP and Executive Creative Director at Free Think Media. In this episode, we delve deep into the world of Creative businesses, exploring the commercial challenges of managing creative teams and nurturing their potential. Here are some highlights from our […]